From Personal Experience to Purpose. From Purpose to Impact.

Actness was born from a personal experience that changed my understanding of what makes people and organizations thrive.

Throughout my professional career, I witnessed talented and passionate colleagues, including myself, gradually lose their motivation and enthusiasm. Despite competitive salaries, workplace stress, unfairness, feeling unheard, and the lack of work-life balance were taking a toll on our wellbeing. Some eventually chose to leave.

That experience taught me a valuable lesson: A good salary may attract talent, but a healthy workplace culture is what helps people thrive and stay.

Determined to understand how organizations could achieve business success without compromising employee wellbeing, I embarked on a journey of learning and discovery. From MBA and wellbeing coaching to specialized corporate wellbeing education, international conferences, and visits to leading global organizations, I explored the connection between people, workplace culture, and performance.

Eventually, I left my job to pursue a greater purpose: helping organizations create environments where people and businesses can grow together.

Building Actness: From Vision to Reality

Introducing corporate wellbeing to the market was not easy. At the time, many organizations were unfamiliar with the concept or viewed wellbeing as an additional benefit rather than a strategic priority.

But we believed in our mission. Through persistence, continuous learning, and collaboration, Actness gradually grew from an idea into a company offering integrated solutions in corporate wellbeing, assessments, coaching, workplace culture, and professional development through Actness Academy.

As we evolved, we moved beyond delivering programs to developing our own approaches and specialized learning experiences, including:

• Actness Curve Model — Developed by Dr. Hashem Kilani.
• Actness Learning Model — Developed by Mawaheb Homsi.
• Be Well Culture Model — Developed by Mawaheb Homsi.
• The Power of Positivity — A signature training program by Mawaheb Homsi and Dr. Osama Allalla.

These initiatives reflect our commitment to combining knowledge, innovation, and practical experience to create meaningful and sustainable impact.

Our Purpose Continues

Today, Actness represents more than the company I set out to build. It reflects a shared commitment to changing how organizations understand, value, and invest in their people.

Our journey continues to be guided by one belief:

When people feel valued, supported, and empowered, they don’t just perform better — they help organizations become stronger, more innovative, and more competitive.

We are proud of how far we have come, and even more inspired by what lies ahead.

Growing People Who Create Impact.

Mawaheb Homsi, Founder of Actness